Here's what they had to say about their new campaign : "We've created the Perfect Match Promise to ensure customer peace of mind. From selection to set-up and beyond, we're giving consumers the confidence they need to make the technology decisions that best fit their lifestyle," said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. "The Perfect Match Promise is a simple and straightforward guarantee from us to our customers that combines 30 days of free phone support to get products up and running, 30 days for returns with no stocking fees, and 30 days of price match guarantees."
Research clearly states what Best Buy is doing is what's consumer's are wanting.
According to a February 2012 Best Buy survey:
- 30-Day Phone Support to Get It Up and Running: When asked which expert consumers would like to have on call 24/7, more than one third of consumers chose a Tech Expert - even ahead of Dentists (17%), Chefs (15%) or Fitness Instructors (11%). The preference for an on-call Tech Expert only trailed Doctors (65%) and Police Officers (56%)
- When Hassle Outweighs Savings: More than 1/3 of consumers have kept an item that wasn't suitable instead of returning it. The majority decided not to return the products simply because the return process is "too much of a hassle." More than 25 percent of those consumers spent between $51 - $100 on the item they didn't return
- Power of the Price Match: 44% of respondents have taken advantage of a price match policy at one or more retailers
"Our research clearly shows that consumers are looking for help when it comes to technology set-up, and that there is a need to find a great deal," added Panayiotou. "Our offer provides clear solutions, like our 30 days of free phone support, to ensure our customers feel confident they can get their Best Buy products up and running at the right price, no strings attached."
I know a few products I've been eying for sometime that I can't wait to check out at Best Buy because of this new campaign. Take a look for yourself and with that said.. with the "30-30-30" Perfect Match Promise, 5 Momma in Flip Flops2 readers will WIN Best Buy $30 Gift Certificates. Enter through Rafflecopter below by telling me your perfect match, e.g. iPhone & GPS, Kids nap and bubble bath, peanut butter & jelly).
I received complimentary gift card for providing the above information, all opinions are my own.
Posted my favorite combination on my FB wall: http://www.facebook.com/photo.php?fbid=3163327774737&set=a.2786663718371.129362.1611647164&type=1
ReplyDeleteGFC: smurfette
jslbrown_03 at yahoo dot com
30-30-30 is a great perfect match promise. This will not be given at the same so that this is the perfect time to grab this opportunity.
ReplyDeletePosted on Facebook my perfect pair.
ReplyDeletehttps://www.facebook.com/tamara.bennington/posts/10150598401977499
I like 30-30-30 too! Super match!
ReplyDeleteswiener1[at]tampabsay.rr.com
Posted on my Facebook perfect pair Barbara Montag
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Also follow you GFC - Barbara Montag
barbara dot montyj at gmail dot com
GFC follower WWillows6.
ReplyDeleteLisa Garner